Field Notes Blog

Field Notes Blog

April 27, 2018
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
April 11, 2018
Google case study on Beats and brand ambassador Tom Brady is an example example of how to write a case study.

5 Examples of Great Case Studies You’ll Want to Emulate

Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.
March 27, 2018
Tips to finding freelance writers in an ocean of candidates

Practical Tips to Finding Freelance Content Writers

Content strategists reach out to freelancers when they're juggling too many important projects and their full-time writer or writers are drowning. Yet it's not always easy to find a freelance content writer that best fits the job. Don't despair. I've got some practical tips for you.
March 12, 2018
boost your career as a content strategist

5 Ways a Great Freelancer Can Boost Your Career

If you're looking to move up in your career as a content strategist, then hiring a good freelancer can only help burnish your reputation. Doubt me? I make my case with the following five points.
February 24, 2018
content manager who needs tips on hiring and onboarding freelancers

Do You Make These 3 Onboarding Mistakes with Freelancers?

You've found the perfect freelance writer, and you're ready to bring him onboard. Then you discover roadblocks that thwart the onboarding progress, and now your content deadline is looming. What mistake did you make that got you to this point?