Field Notes Blog

Field Notes Blog

May 8, 2017
Survey image for blog post on writing reports by freelance writer Bonnie Nicholls

5 Tips to Writing the Executive Summary of a Survey Report

You know you've got a great story to tell from your survey results. So how do you frame that story in the executive summary of your survey report to resonate with a larger audience?
April 4, 2017
Image of sticky notes for blog post by freelance writer Bonnie Nicholls.

How to Keep Your Marketing Projects on Track

Having trouble keeping your marketing projects on track? Try using a progress board, a common Agile practice used by software development and other industries around the world.
February 9, 2017
Image of broken heart for blog by Bonnie Nicholls, freelance writer

Is Your Freelancer Breaking Your Heart?

In this era of fake news, you want to work with freelancers that you can trust. You expect them to provide you with original, sourced content. But what if you suspect your freelancer is bending the rules? Fortunately, it's easy to check someone's work. You
January 31, 2017
Image of camper for blog post by Bonnie Nicholls, freelance writer of case studies, white papers and articles.

Managing content is like packing a camper

I recently took a trip in my camper. To make sure everything went smoothly, I made lists of what to bring, gathered stuff, packed the camper, checked off lists, tested equipment, and so on. Planning for content is similar. Without an internal system to track your content, things can get away from you.
January 3, 2017

Top Digital Marketing Terms You Should Know

If you're getting into the digital marketing field or even if you're a content manager, you might appreciate this Digital Marketing Glossary of Terms from the San Diego American American Marketing Association.