Field Notes Blog

Field Notes Blog

October 18, 2017
Image for blog post on writing by freelance writer Bonnie Nicholls

Sure-Fire Way to Lose Your Readers in the First Paragraph

 The first sentence of any business communication — whether it's an email, a blog post, or an article about your company on the Internet — should tell you what you're going to read about.  If it doesn't, you're in trouble.
August 1, 2017
Image of Atomic Blonde for blog post written by freelance writer Bonnie Nicholls,

The Atomic Blonde Guide to Editing Your Content

When Charlize Theron as Agent Lorraine Broughton kicks butt in the movie Atomic Blonde, she’s like some editors I’ve worked with – ruthless. The mission? Clean, accurate copy at all costs. I don’t want to make an editor work that hard, so I’m tough on myself before I turn in copy and follow a checklist.
July 10, 2017
Image for blog post on magical writing by freelance writer Bonnie Nicholls

6 Ways That Real Writers Work Their Magic

As a writer, I've had people tell me, "Work your magic," as if I could wave a wand at my laptop to make the content appear instantly. In truth, there's nothing magical about writing. It takes patience, research, and the dogged pursuit of the information your customer may not think to tell you.
June 26, 2017
Image of baby eating cheese for blog post by freelance writer Bonnie Nicholls

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

How Will Alexa Affect Digital Marketing?

Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.