Field Notes Blog

Field Notes Blog

June 26, 2017
Why big brands offer free content

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

How Will Alexa Affect Digital Marketing?

Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.
May 8, 2017
Survey image for blog post on writing reports by freelance writer Bonnie Nicholls

5 Tips to Writing the Executive Summary of a Survey Report

How do you frame the executive summary of your survey report so that it resonates with your audience? Here are tips to guide you.
April 4, 2017
Image of sticky notes for blog post by freelance writer Bonnie Nicholls.

How to Keep Your Marketing Projects on Track

Having trouble keeping your marketing projects on track? Try using a progress board, a common Agile practice used by software development and other industries around the world.
February 9, 2017
Image of broken heart for blog by Bonnie Nicholls, freelance writer

Is Your Freelancer Breaking Your Heart?

In this era of fake news, you want to work with freelancers that you can trust. You expect them to provide you with original, sourced content. But what if you suspect your freelancer is bending the rules? Fortunately, it's easy to check someone's work. You