Field Notes Blog

Field Notes Blog

February 12, 2018
content strategist who likes the content by a freelance writer

5 Tips to Getting Content You Love from Freelancers

The assignment is due. You cross your fingers. But when you read the first draft of a critical piece of content from your new freelancer — you hate it. Want to avoid that in the future? Follow these tips to get your freelancers to produce good content.
August 1, 2017
Image of Atomic Blonde for blog post written by freelance writer Bonnie Nicholls,

The Atomic Blonde Guide to Editing Your Content

When Charlize Theron as Agent Lorraine Broughton kicks butt in the movie Atomic Blonde, she’s like some editors I’ve worked with – ruthless. The mission? Clean, accurate copy at all costs. I don’t want to make an editor work that hard, so I’m tough on myself before I turn in copy and follow a checklist.
July 10, 2017
Image for blog post on magical writing by freelance writer Bonnie Nicholls

6 Ways That Real Writers Work Their Magic

As a writer, I've had people tell me, "Work your magic," as if I could wave a wand at my laptop to make the content appear instantly. In truth, there's nothing magical about writing. It takes patience, research, and the dogged pursuit of the information your customer may not think to tell you.
June 26, 2017
Why big brands offer free content

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

How Will Alexa Affect Digital Marketing?

Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.