Writing a blog post that nobody cares about is frustrating, especially when you put so much work into it. Before you throw in the towel, however, try researching whether your blog topic is something Google cares about. Here's how.
The first sentence of any business communication — whether it's an email, a blog post, or an article about your company on the Internet — should tell you what you're going to read about. If it doesn't, you're in trouble.