Field Notes Blog

Field Notes Blog

December 14, 2015
Laptop, tablet and smartphone

How Much Has Web Writing Really Changed?

That was the name of a conference, offered by Shel Holtz, that I attended in San Francisco more than 10 years ago. At the time, I […]
November 30, 2015

Should You Start a Blog?

Blogging is easy and hard at the same time. What makes it easy is the ability to publish instantly. Most content management systems have a built-in […]
November 2, 2015

Does Your White Paper Have to Be Technical?

Once upon a time, white papers were used only to explain highly technical data to a technical audience. But that’s a thing of the past.
October 26, 2015
Image for blog post on case studies by Bonnie Nicholls, San Diego freelance writer

How to Give Life to a Boring Case Study

When you go to a website and search for case studies, you often come across this boring formula: Challenge, Solution, Results. But there is a better, more interesting way to write case studies.

October 20, 2015
Broken pencil for blog post on writing by Bonnei Nicholls, San Diego freelance writer.

‘There Aren’t Any Good Writers Out There’

Isn’t that a crazy thing to say? But someone actually said that at a marketing event I attended. I disagreed, of course. But after some noodling, I thought there might be ways to ensure the freelance writer you hire is successful with your project.