Blogging is easy and hard at the same time. What makes it easy is the ability to publish instantly. Most content management systems have a built-in […]
When you go to a website and search for case studies, you often come across this boring formula: Challenge, Solution, Results. But there is a better, more interesting way to write case studies.
Isn’t that a crazy thing to say? But someone actually said that at a marketing event I attended. I disagreed, of course. But after some noodling, I thought there might be ways to ensure the freelance writer you hire is successful with your project.