Field Notes Blog

Field Notes Blog

October 20, 2015
Broken pencil for blog post on writing by Bonnei Nicholls, San Diego freelance writer.

‘There Aren’t Any Good Writers Out There’

Isn’t that a crazy thing to say? But someone actually said that at a marketing event I attended. I disagreed, of course. But after some noodling, I thought there might be ways to ensure the freelance writer you hire is successful with your project.
October 13, 2015
Image for blog post on white papers written by Bonnie Nicholls

Slice and Dice: How to Repurpose Your White Paper

If you’re used to paying $200-$300 for a blog post, you might be surprised when you discover the cost of a white paper. But here are some tips to repurposing them to get more bang for your buck.
October 6, 2015
Image for post on white papers written by Bonnie Nicholls

What Not to Do When You Write Your White Paper

I’m wondering if white papers need to undergo their own honest labeling. In this age of transparency, isn’t it irritating when you think you’re getting a report on cloud security, for example, and then discover that it’s a blatant product pitch instead? In the last couple of months, I’ve seen plenty of product pitches and fact sheets masquerading as white papers.
September 29, 2015
Image for website of Bonnie Nicholls, freelance writer of case studies

The 4 Laws of Writing a Good Case Study

Wondering how to write a good case study? It might be hard to figure out, considering all the shapes and sizes case studies come in, not to mention all the information you've probably gathered to write it.