Marketing

Field Notes Blog

June 26, 2017
Image of baby eating cheese for blog post by freelance writer Bonnie Nicholls

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

How Will Alexa Affect Digital Marketing?

Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.
April 4, 2017
Image of sticky notes for blog post by freelance writer Bonnie Nicholls.

How to Keep Your Marketing Projects on Track

Having trouble keeping your marketing projects on track? Try using a progress board, a common Agile practice used by software development and other industries around the world.
January 3, 2017

Top Digital Marketing Terms You Should Know

If you're getting into the digital marketing field or even if you're a content manager, you might appreciate this Digital Marketing Glossary of Terms from the San Diego American American Marketing Association.
May 1, 2016
image of sign for Bonnie Nicholls, San Diego Freelance Writer

How I Changed My Branding with One Word

Apparently one word can make a big difference in your branding. I learned that the hard way.