White papers/reports

Field Notes Blog

June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
April 27, 2018
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
May 8, 2017
Survey image for blog post on writing reports by freelance writer Bonnie Nicholls

5 Tips to Writing the Executive Summary of a Survey Report

How do you frame the executive summary of your survey report so that it resonates with your audience? Here are tips to guide you.
February 2, 2016
Image for blog post by Bonnie Nicholls on white paper writers

How to Find a Writer for Your White Paper

If your staff writer isn't the best fit for writing a white paper, you may need to hire a freelancer. Here are some tips on finding a writer for your project.
November 2, 2015

Does Your White Paper Have to Be Technical?

Once upon a time, white papers were used only to explain highly technical data to a technical audience. But that’s a thing of the past.