White papers/reports

Field Notes Blog

July 25, 2018
n Preparing for the White Paper Interview

5 Tips to Help Executives Prepare for the White Paper Interview

White paper interviews with subject matter experts are essential to capturing important information you’ll use in your document. As a white paper writer, I offer 5 tips for executive sources as they prepare for white paper interviews. (By the way, these tips are just as good for article and case study interviews, too.)
July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high level explanation of ebooks and white papers.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
April 27, 2018
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
May 8, 2017
Survey image for blog post on writing reports by freelance writer Bonnie Nicholls

5 Tips to Writing the Executive Summary of a Survey Report

How do you frame the executive summary of your survey report so that it resonates with your audience? Here are tips to guide you.