White papers/reports

Field Notes Blog

May 8, 2017
Survey image for blog post on writing reports by freelance writer Bonnie Nicholls

5 Tips to Writing the Executive Summary of a Survey Report

You know you've got a great story to tell from your survey results. So how do you frame that story in the executive summary of your survey report to resonate with a larger audience?
February 2, 2016
Image for blog post by Bonnie Nicholls on white paper writers

How to Find a Writer for Your White Paper

If your staff writer isn't the best fit for writing a white paper, you may need to hire a freelancer. Here are some tips on finding a writer for your project.
November 2, 2015

Does Your White Paper Have to Be Technical?

Once upon a time, white papers were used only to explain highly technical data to a technical audience. But that’s a thing of the past.
October 13, 2015
Image for blog post on white papers written by Bonnie Nicholls

Slice and Dice: How to Repurpose Your White Paper

If you’re used to paying $200-$300 for a blog post, you might be surprised when you discover the cost of a white paper. But here are some tips to repurposing them to get more bang for your buck.
October 6, 2015
Image for post on white papers written by Bonnie Nicholls

What Not to Do When You Write Your White Paper

I’m wondering if white papers need to undergo their own honest labeling. In this age of transparency, isn’t it irritating when you think you’re getting a report on cloud security, for example, and then discover that it’s a blatant product pitch instead? In the last couple of months, I’ve seen plenty of product pitches and fact sheets masquerading as white papers.