White papers/ebooks

Field Notes Blog

June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
April 27, 2019
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
May 8, 2019
Survey report image for blog post on writing executive summaries

5 Tips to Writing the Executive Summary of a Survey Report

How do you frame the executive summary of your survey report so that it resonates with your audience? Follow the same guidelines as you would with a white paper.