White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
How do you frame the executive summary of your survey report so that it resonates with your audience? Follow the same guidelines as you would with a white paper.