How Will Alexa Affect Digital Marketing?
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How Will Alexa Affect Digital Marketing?

Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

Voice service technology will have a huge impact on digital marketing, if Amazon’s Alexa is any indicator.

If you haven’t heard, Alexa is the voice service technology and artificial intelligence (AI) behind the Amazon Echo and its smaller iterations, Amazon Dot and Amazon Tap.

It’s essentially a voice-activated personal assistant (PA), joining the ranks of Apple’s Siri (via Apple products, including Apple TV), Google (Google products and now Google Home) and Microsoft’s Cortana.

How good is Alexa compared to the competition? That depends. The real question for digital marketers is how it will affect search. Take a look at a blog post I wrote about Alexa for the San Diego American Marketing Association. You’ll definitely want to keep Alexa on your radar.


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Bonnie Nicholls
Bonnie Nicholls writes white papers, case studies, articles, blog posts, and web content in the following industries: health, energy, talent acquisition, Scrum/Agile, and web usability. She has more than 25 years of experience, honing her craft as a journalist, a corporate communicator, and a writing consultant. Throughout her career, she has supported Fortune 500 companies, such as SAIC and Leidos, as well as AMN Healthcare, Renovate America, Scrum Alliance, LPL Financial, and Cubic Corporation.