content strategy

Field Notes Blog

June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
April 27, 2018
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
April 11, 2018
Google case study on Beats and brand ambassador Tom Brady is an example example of how to write a case study.

5 Examples of Great Case Studies You’ll Want to Emulate

Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.
March 27, 2018
Tips to finding freelance writers in an ocean of candidates

Practical Tips to Finding Freelance Content Writers

Content strategists reach out to freelancers when they're juggling too many important projects and their full-time writer or writers are drowning. Yet it's not always easy to find a freelance content writer that best fits the job. Don't despair. I've got some practical tips for you.