content strategy

Field Notes Blog

April 11, 2018
Google case study on Beats and brand ambassador Tom Brady is an example example of how to write a case study.

5 Examples of Great Case Studies You’ll Want to Emulate

Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.
March 27, 2018
Tips to finding freelance writers in an ocean of candidates

Practical Tips to Finding Freelance Content Writers

Content strategists reach out to freelancers when they're juggling too many important projects and their full-time writer or writers are drowning. Yet it's not always easy to find a freelance content writer that best fits the job. Don't despair. I've got some practical tips for you.
March 12, 2018
boost your career as a content strategist

5 Ways a Great Freelancer Can Boost Your Career

If you're looking to move up in your career as a content strategist, then hiring a good freelancer can only help burnish your reputation. Doubt me? I make my case with the following five points.
February 24, 2018
content manager who needs tips on hiring and onboarding freelancers

Do You Make These 3 Onboarding Mistakes with Freelancers?

You've found the perfect freelance writer, and you're ready to bring him onboard. Then you discover roadblocks that thwart the onboarding progress, and now your content deadline is looming. What mistake did you make that got you to this point?
February 12, 2018
content strategist who likes the content by a freelance writer

5 Tips to Getting Content You Love from Freelancers

The assignment is due. You cross your fingers. But when you read the first draft of a critical piece of content from your new freelancer — you hate it. Want to avoid that in the future? Follow these tips to get your freelancers to produce good content.