content strategy

Field Notes Blog

November 17, 2018

Improve Your Marketing Case Studies with These 3 Tips

Want to tell a powerful story with your marketing case study? Use these three tips to show how your clients achieved success with your product your service.
October 7, 2018

3 Traits Every Thought Leadership Source Should Have

I interview a lot of subject matter experts for thought leadership content such as case studies, articles and ebooks, and I've noticed that the best sources have three traits.
July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the Interview

Interviews with subject matter experts are essential to capturing important information you’ll use in your thought leadership content. Here's what execs can do to prepare as sources for these interviews.
June 27, 2018
Tips for Writing Great Case Studies

5 Tips for Writing Great B2B Case Studies

Want to show how your service or product helped a client? Write a B2B case study and follow these writing tips to make it shine.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.