If you have a company blog, then you know that it takes time, planning, and insight about your targeted audience to run your blog successfully. Whether you’re using your blog for some serious inbound marketing or just as a news channel, you have to publish consistently to appear legit.
That’s where I come in. I can write blog posts for you, based on your marketing calendar, using the right keywords, sources, and research. If you’re stumped for ideas, I can brainstorm with you and help you come up with a calendar. Or if you’ve tasked subject matter experts from your company to write posts, I can edit those.
What makes me qualified? I ran my own blog for four years, where I learned some hard lessons. I’ve also contributed to local blogs, and edited and ghostwritten blogs for clients. View my blogging samples in my portfolio.
Areas of Expertise
When it comes to blog posts, I can either research a topic, riff on recent news related to the subject matter, or interview a source. Topics I’m familiar with include digital marketing and web services, energy efficiency, talent acquisition, health, home renovation, and small business. I can also easily blog about various lifestyle topics, such as travel (specifically San Diego, Calif.), camping, backpacking, and diving for beginners.
What to Post on Your Blog
Just like other content, your blog is a place where you can repurpose collateral that you already have. You can dice up white papers, post an abridged version of an article, add an infographic, or just comment on the news of the day. The trick is to make it relevant to your audience.
Since early 2016, I’ve been writing blog posts on easy ways to save energy and conserve water for Renovate America, an energy-efficiency financing company. Written in a light, conversational tone, these blog posts target homeowners in California and Missouri who are interested in affordable energy upgrades . View Sample Blog Post