Case Studies

Case Studies

As a case study writer, I understand how important it is to illustrate a customer’s positive experience with your product or service. I do that by weaving compelling narrative and applicable data.

What makes case studies so credible as a marketing  tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.

Case studies I’ve written:

Don’t let the expression “case study” fool you. It may sound dry and stiff, but a well-written case study is a good story, especially when a writer with journalism experience is at the helm.

Case studies are often used when potential customers are considering or deciding on a product or a service. They’ve identified the problem they need solved. Now they need to choose who will help them solve that problem. That’s where a case study can help.

What Else Can You Do with Case Studies?

You can use case studies in multiple ways by repurposing the content. Here are some possible uses:

  • Put them on your web site.
  • Promote them on social media.
  • Generate leads online.
  • Link to them from banner ads or Google AdWords.
  • Provide them as take-aways at conferences or trade shows.
  • Pitch the media or craft a press release based on the case study.
  • Include in your annual report.
  • Use as testimonials.
  • Create an infographic with the data.

Featured Case Study

brewery case study by Bonnie Nicholls


When Coronado Brewing Company launched a new product, it hired Thinfilm to embed interactive technology into coasters to improve customer interaction with the brand.  This case study, which I wrote for Thinfilm through Digital Style, demonstrated how the technology boosted page views and increased conversions. Fun fact: I wrote the case study in 24 hours.  And then I wrote three more for this customer.

Read Case Study

Need Help with Case Studies?

Let's talk. I'd love to hear what case study projects you've got in mind.

Don't Be Shy. Just Call Me Already!