Case Studies

Case Studies


As a case study writer, I understand how important it is to illustrate a customer’s positive experience with your product or service. I do that by weaving compelling narrative and applicable data.

What makes case studies so credible as a marketing  tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.

Case studies I’ve written:

Don’t let the expression “case study” fool you. It may sound dry and stiff, but a well-written case study is a good story, especially when a writer with journalism experience is at the helm.

Case studies are often used when potential customers are considering or deciding on a product or a service. They’ve identified the problem they need solved. Now they need to choose who will help them solve that problem. That’s where a case study can help.

What Else Can You Do with Case Studies?

You can use case studies in multiple ways by repurposing the content. Here are some possible uses:

  • Put them on your web site.
  • Promote them on social media.
  • Generate leads online.
  • Link to them from banner ads or Google AdWords.
  • Provide them as take-aways at conferences or trade shows.
  • Pitch the media or craft a press release based on the case study.
  • Include in your annual report.
  • Use as testimonials.
  • Create an infographic with the data.

Featured Case Study

brewery case study by Bonnie Nicholls


When Coronado Brewing Company launched a new product, it hired Thinfilm to embed interactive technology into coasters to improve customer interaction with the brand.  This case study, which I wrote for Thinfilm through Digital Style, demonstrated how the technology boosted page views and increased conversions. Fun fact: I wrote the case study in 24 hours.  And then I wrote three more for this customer.

Read Case Study

Need Help with Case Studies?

Let's talk. I'd love to hear what case study projects you've got in mind.

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