As a case study writer, I understand how important it is to illustrate a customer’s positive experience with your product or service. I do that by weaving compelling narrative and applicable data.
What makes case studies so credible as a marketing tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.
Case studies I’ve written:
- Coronado Brewing Company
- Oskar Blues Brewery
- Events.com case study
- McGregor & Associates case study
- Digital Style case study
Don’t let the expression “case study” fool you. It may sound dry and stiff, but a well-written case study is a good story, especially when a writer with journalism experience is at the helm.
Case studies are often used when potential customers are considering or deciding on a product or a service. They’ve identified the problem they need solved. Now they need to choose who will help them solve that problem. That’s where a case study can help.
What Else Can You Do with Case Studies?
You can use case studies in multiple ways by repurposing the content. Here are some possible uses:
- Put them on your web site.
- Promote them on social media.
- Generate leads online.
- Link to them from banner ads or Google AdWords.
- Provide them as take-aways at conferences or trade shows.
- Pitch the media or craft a press release based on the case study.
- Include in your annual report.
- Use as testimonials.
- Create an infographic with the data.
Featured Case Study
When Coronado Brewing Company launched a new product, it hired Thinfilm to embed interactive technology into coasters to improve customer interaction with the brand. This case study, which I wrote for Thinfilm through Digital Style, demonstrated how the technology boosted page views and increased conversions. Fun fact: I wrote the case study in 24 hours. And then I wrote three more for this customer.