I got into freelancing, because I love learning new subjects and interviewing interesting people doing amazing work.
I’ve interviewed all sorts of subject matter experts. The CEO of a cybersecurity business. The VP who manages the IT transformation for a branch of the U.S. military. The dean of a European hospitality school. The owner of a full-service agency.
My favorite story to tell is one of progress and positive change. It’s why I write a lot of case studies, because they describe the hero’s journey: the struggle, the solution, and the results. And they back it up with data and compelling quotes from the client. It’s the perfect match for me, since I earned my writing chops as a deadline-driven journalist.
My journalism background also explains why I gravitate towards white papers/ebooks and articles. It’s straight-forward content based on facts, research, and interviews.
Journalism is only part of my background, however. I also worked 10 years in corporate communications managing the home page content for the company intranet. Then, when I became a freelancer, I began supporting content managers.
I’m actually a hybrid, a marriage of traditional storytelling and digital presentation with a dash of marketing. It’s no wonder I’m comfortable with both print and online communications.
Of course, life isn’t all work and no play. I’m based in San Diego, Calif., so my back yard is the beach to the west and the mountains to the east. I love camping, hiking, theater, music (I play in a band), and my border collie mix, Sophie.
She’s most likely by my side when you contact me to talk about a project.
Are you curious about my process and how I price projects? Read some FAQs.