Wondering how to write a good case study? It might be hard to figure out, considering all the shapes and sizes case studies come in, not to mention all the information you've probably gathered to write it.
I’m wondering if white papers need to undergo their own honest labeling. In this age of transparency, isn’t it irritating when you think you’re getting a report on cloud security, for example, and then discover that it’s a blatant product pitch instead? In the last couple of months, I’ve seen plenty of product pitches and fact sheets masquerading as white papers.
Isn’t that a crazy thing to say? But someone actually said that at a marketing event I attended. I disagreed, of course. But after some noodling, I thought there might be ways to ensure the freelance writer you hire is successful with your project.