Field Notes Blog

Field Notes Blog

September 13, 2018
Image for blog post on repurposing white papers

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
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July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the White Paper Interview

White paper interviews with subject matter experts are essential to capturing important information you’ll use in your document. As a white paper writer, I offer 8 tips for executive sources as they prepare for white paper interviews. (By the way, these tips are just as good for article and case study interviews, too.)
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July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high level explanation of ebooks and white papers.
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June 27, 2018
Tips for Writing Great Case Studies

5 Tips for Writing Great B2B Case Studies

Want to show how your service or product helped a client? Write a B2B case study and follow these writing tips to make it shine.
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June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
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