Field Notes Blog

Field Notes Blog

March 24, 2020
How to communicate during coronavirus

COVID-19: Four Things You Must Say to Your Customers

When a crisis hits, people need information sooner rather than later. Whether it's a 6-month yoga membership that they can no longer use, an order they placed that's now in stasis, or a conference they registered for that takes place in October, they need clear communications NOW. Otherwise, they will speculate on what's going on and assume the worst: that a company simply doesn't care.
December 3, 2019
Bonnie Nicholls won two 2019 San Diego Press Club awards

Bonnie Nicholls Wins Two San Diego Press Club Awards

I won first- and second-place awards for excellence in journalism from the San Diego Press Club. I wrote both articles for client publications.
September 20, 2019
Data is key to compelling results in a case study

How to Show Compelling Results in Your Case Study

Data is at the heart of every case study, because you’re telling a before-and-after story. Here's what that data looks like and how to get it.
August 12, 2019
Ben Franklin quote image by Mona Eendra for a blog post on case study quotes

Why Your Case Study Needs Great Quotes and How to Get Them

Quotes show that case studies revolve around real human problems and they'll resonate with future clients.
June 24, 2019
Interview tips from a journalist

6 Interview Tips from a Journalist

You don’t have to be a journalist to find yourself in the role of asking questions. You may be in the healthcare industry, a financial planner, a job recruiter, or a project manager gathering requirements. Whatever your role, these interview tips will help make sure the interview goes well.