Field Notes Blog

Field Notes Blog

November 17, 2018

Improve Your Marketing Case Studies with These 3 Tips

Want to tell a powerful story with your marketing case study? Use these three tips to show how your clients achieved success with your product your service.
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October 7, 2018

3 Traits Every Thought Leadership Source Should Have

I interview a lot of subject matter experts for thought leadership content such as case studies, articles and ebooks, and I've noticed that the best sources have three traits.
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September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
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July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the White Paper Interview

White paper interviews with subject matter experts are essential to capturing important information you’ll use in your document. As a white paper writer, I offer 8 tips for executive sources as they prepare for white paper interviews. (By the way, these tips are just as good for article and case study interviews, too.)
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July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high-level explanation of ebooks and white papers.
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