Field Notes Blog

Field Notes Blog

March 20, 2019
Image for healthcare white paper written by freelance white paper writer Bonnie Nicholls

How to Write a White Paper in Reverse

Not every white paper follows the same process, especially when hiccups happen. Here's how I wrote a white paper in reverse, starting with blog posts first.
January 4, 2019
Image by Jay Castor for Blog Post on How to Finish Case Studies Fast

The Zen of Case Studies: How to Finish Them on Time

Running into roadblocks with your marketing case studies? Here are six ways to keep your customer success stories on track.
November 17, 2018

Improve Your Marketing Case Studies with These 3 Tips

Want to tell a powerful story with your marketing case study? Use these three tips to show how your clients achieved success with your product your service.
October 7, 2018

3 Traits Every Thought Leadership Source Should Have

I interview a lot of subject matter experts for thought leadership content such as case studies, articles and ebooks, and I've noticed that the best sources have three traits.
September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.