- Thought Leadership Content for Busy B2B Content Managers
Field Notes Blog
Field Notes Blog
September 20, 2019
Data is at the heart of every case study, because you’re telling a before-and-after story. Here's what that data looks like and how to get it.
August 12, 2019
Quotes show that case studies revolve around real human problems and they'll resonate with future clients.
June 24, 2019
You don’t have to be a journalist to find yourself in the role of asking questions. You may be in the healthcare industry, a financial planner, a job recruiter, or a project manager gathering requirements. Whatever your role, these interview tips will help make sure the interview goes well.
March 20, 2019
Not every white paper follows the same process, especially when hiccups happen. Here's how I wrote a white paper in reverse, starting with blog posts first.
January 4, 2019
Running into roadblocks with your marketing case studies? Here are six ways to keep your customer success stories on track.