Field Notes Blog

Field Notes Blog

November 17, 2018

Improve Your Marketing Case Studies with These 3 Tips

Want to tell a powerful story with your marketing case study? Use these three tips to show how your clients achieved success with your product your service.
October 7, 2018

3 Traits Every Thought Leadership Source Should Have

I interview a lot of subject matter experts for thought leadership content such as case studies, articles and ebooks, and I've noticed that the best sources have three traits.
September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the White Paper Interview

White paper interviews with subject matter experts are essential to capturing important information you’ll use in your document. As a white paper writer, I offer 8 tips for executive sources as they prepare for white paper interviews. (By the way, these tips are just as good for article and case study interviews, too.)
July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high-level explanation of ebooks and white papers.