Field Notes Blog

Field Notes Blog

February 24, 2021
How to Develop a Great Marketing Case Study - Bonnie Nicholls

How to Develop a Great Marketing Case Study

There’s a lot more to creating a great case study than just writing. It’s a whole process that includes goal setting, client selection, information gathering, design, and distribution.
November 4, 2020
Bonnie Nicholls writing award

Bonnie Nicholls Wins First Place Award from San Diego Press Club

I'm honored to have received a first-place Excellence in Journalism Award from the San Diego Press Club in October 2020.
April 28, 2020
Content strategy tips for your blog

Do These 6 Things Before You Publish Your Blog

A content strategy will ensure you review your next blog post to verify it's written and designed to accomplish your goal.
March 24, 2020
How to communicate during coronavirus

COVID-19: Four Things You Must Say to Your Customers

When a crisis hits, people need information sooner rather than later. Whether it's a 6-month yoga membership that they can no longer use, an order they placed that's now in stasis, or a conference they registered for that takes place in October, they need clear communications NOW. Otherwise, they will speculate on what's going on and assume the worst: that a company simply doesn't care.
December 3, 2019
Bonnie Nicholls won two 2019 San Diego Press Club awards

Bonnie Nicholls Wins Two 2019 San Diego Press Club Awards

I won first- and second-place awards for excellence in journalism from the San Diego Press Club. I wrote both articles for client publications.