Field Notes Blog

Field Notes Blog

March 9, 2023
Photo by Levart Photographer courtesy of Unsplash

ChatGPT: Can You Trust It for Your Content?

Is ChatGPT the answer to creating content for your organization? I suggest you think twice, especially if you care about how your content is sourced, whether it is accurate, and if your company has privacy or security concerns.
August 17, 2022
Image by Bethany Legg of anonymous person

How to Make Your Marketing Case Study Anonymous Yet Effective

What if your case study client doesn’t want their company name mentioned? Follow these tips to publish a successful anonymous case study.
February 24, 2021
How to Develop a Great Marketing Case Study - Bonnie Nicholls

How to Develop a Great Marketing Case Study

There’s a lot more to creating a great case study than just writing. It’s a whole process that includes goal setting, client selection, information gathering, design, and distribution.
April 28, 2020
Content strategy tips for your blog

Do These 6 Things Before You Publish Your Blog

A content strategy will ensure you review your next blog post to verify it's written and designed to accomplish your goal.
September 20, 2019
Data is key to compelling results in a case study

How to Show Compelling Results in Your Case Study

Data is at the heart of every case study, because you’re telling a before-and-after story. Here's what that data looks like and how to get it.