Field Notes Blog

Field Notes Blog

September 13, 2018
Image for blog post on repurposing white papers

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the White Paper Interview

White paper interviews with subject matter experts are essential to capturing important information you’ll use in your document. As a white paper writer, I offer 8 tips for executive sources as they prepare for white paper interviews. (By the way, these tips are just as good for article and case study interviews, too.)
July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high level explanation of ebooks and white papers.
June 27, 2018
Tips for Writing Great Case Studies

5 Tips for Writing Great B2B Case Studies

Want to show how your service or product helped a client? Write a B2B case study and follow these writing tips to make it shine.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.