Field Notes Blog

Field Notes Blog

October 26, 2015
Image for blog post on case studies by Bonnie Nicholls, San Diego freelance writer

How to Give Life to a Boring Case Study

When you go to a website and search for case studies, you often come across this boring formula: Challenge, Solution, Results. But there is a better, more interesting way to write case studies.

October 20, 2015
Broken pencil for blog post on writing by Bonnei Nicholls, San Diego freelance writer.

‘There Aren’t Any Good Writers Out There’

Isn’t that a crazy thing to say? But someone actually said that at a marketing event I attended. I disagreed, of course. But after some noodling, I thought there might be ways to ensure the freelance writer you hire is successful with your project.
October 6, 2015
Image for post on white papers written by Bonnie Nicholls

What Not to Do When You Write Your White Paper

I’m wondering if white papers need to undergo their own honest labeling. In this age of transparency, isn’t it irritating when you think you’re getting a report on cloud security, for example, and then discover that it’s a blatant product pitch instead? In the last couple of months, I’ve seen plenty of product pitches and fact sheets masquerading as white papers.