Field Notes Blog

Field Notes Blog

September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
July 25, 2018
n Preparing for the White Paper Interview

8 Tips to Help Executives Prepare for the Interview

Interviews with subject matter experts are essential to capturing important information you’ll use in your thought leadership content. Here's what execs can do to prepare as sources for these interviews.
June 27, 2018
Tips for Writing Great Case Studies

5 Tips for Writing Great B2B Case Studies

Want to show how your service or product helped a client? Write a B2B case study and follow these writing tips to make it shine.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.