Field Notes Blog

Field Notes Blog

July 19, 2018

eBooks vs. White Papers

Watch this short video to get a high-level explanation of ebooks and white papers.
June 27, 2018
Tips for Writing Great Case Studies

5 Tips for Writing Great B2B Case Studies

Want to show how your service or product helped a client? Write a B2B case study and follow these writing tips to make it shine.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
April 27, 2018
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.