I won two second-place awards for excellence in journalism from the San Diego Press Club. One was for an annual report and the other was a magazine article.
White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.