Field Notes Blog
Field Notes Blog
June 5, 2018
White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
April 27, 2019
You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
April 11, 2018
Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.
March 27, 2018
Content strategists reach out to freelancers when they're juggling too many important projects and their full-time writer or writers are drowning. Yet it's not always easy to find a freelance content writer that best fits the job. Don't despair. I've got some practical tips for you.
March 12, 2018
If you're looking to move up in your career as a content strategist, then hiring a good freelancer can only help burnish your reputation. Doubt me? I make my case with the following five points.