Field Notes Blog

Field Notes Blog

October 30, 2017
2017 San Diego Press Club award for Bonnie Nicholls

Bonnie Nicholls Wins Two 2017 San Diego Press Club Awards

I won two second-place awards for excellence in journalism from the San Diego Press Club. One was for an annual report and the other was a magazine article.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
April 27, 2019
Main image for blog post on how to write great white papers

How to Write a Great White Paper that Generates Quality Leads

You’re a B2B marketer and you have an expensive service or product. If you’ve been using social media but you’re not getting the quality leads you want, it might be time to write a great white paper.
April 11, 2018
Google case study on Beats and brand ambassador Tom Brady is an example example of how to write a case study.

5 Examples of Great Case Studies You’ll Want to Emulate

Case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as these five examples of great case studies show.