Field Notes Blog
Field Notes Blog
February 12, 2018
The assignment is due. You cross your fingers. But when you read the first draft of a critical piece of content from your new freelancer — you hate it. Want to avoid that in the future? Follow these tips to get your freelancers to produce good content.
August 1, 2017
When Charlize Theron as Agent Lorraine Broughton kicks butt in the movie Atomic Blonde, she’s like some editors I’ve worked with – ruthless. The mission? Clean, accurate copy at all costs. I don’t want to make an editor work that hard, so I’m tough on myself before I turn in copy and follow a checklist.
July 10, 2017
As a writer, I've had people tell me, "Work your magic," as if I could wave a wand at my laptop to make the content appear instantly. In truth, there's nothing magical about writing. It takes patience, research, and the dogged pursuit of the information your customer may not think to tell you.
June 26, 2017
Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.