Field Notes Blog
Field Notes Blog
March 7, 2016
I used to labor over blog posts, especially when I wrote for my own blog, which included selecting and editing photos. But now that I write for clients, I’ve developed a process for writing fast.
January 4, 2016
Whether it’s a ghost-written piece, quotes for an article, or information about a company’s services, creating content often means talking to subject matter experts, and usually by phone. One of the main things I’ve learned from interacting with countless sources is how busy they are.
December 14, 2015
“Writing for the Web.” That was the name of a conference, offered by Shel Holtz, that I attended in San Francisco more than 10 years ago. […]
November 30, 2015
Blogging is easy and hard at the same time. What makes it easy is the ability to publish instantly. Most content management systems have a built-in […]
October 26, 2015
When you go to a website and search for case studies, you often come across this boring formula: Challenge, Solution, Results. But there is a better, more interesting way to write case studies.