As a writer, I use Google search for everything. But Google – even Google Scholar – has its limitations. What can be particularly frustrating is the best sources, often peer-reviewed articles, are behind pay walls. What’s a writer to do? Use an affordable version of LexisNexis.
Whether it’s a ghost-written piece, quotes for an article, or information about a company’s services, creating content often means talking to subject matter experts, and usually by phone. One of the main things I’ve learned from interacting with countless sources is how busy they are.