Marketing

Field Notes Blog

March 24, 2020
How to communicate during coronavirus

COVID-19: Four Things You Must Say to Your Customers

When a crisis hits, people need information sooner rather than later. Whether it's a 6-month yoga membership that they can no longer use, an order they placed that's now in stasis, or a conference they registered for that takes place in October, they need clear communications NOW. Otherwise, they will speculate on what's going on and assume the worst: that a company simply doesn't care.
September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
June 26, 2017
Why big brands offer free content

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?