Marketing

Field Notes Blog

September 13, 2018
How to Repurpose Your White Paper Content

4 Ways to Repurpose Your White Paper into More Content

White papers are a big investment of time, resources and money. So why not repurpose that white paper into content that just keeps giving? Here are four tips to get your started.
June 16, 2018

The No. 1 Benefit to Creating White Papers

Watch this short video to find out the No. 1 reason you should consider adding white papers to your content marketing strategy.
June 5, 2018
Good white paper landing pages get leads

5 Tips for Creating White Paper Landing Pages that Convert

White paper landing pages don't have to be fancy. But they do have to follow some guidelines to improve conversions. Here are five tips that will help.
June 26, 2017
Why big brands offer free content

Why Free Content Matters

Trick question. If your company uses blogging, social media channels or email campaigns to reach customers, should you spend any time writing content that doesn’t directly have an “ask”?
June 2, 2017
Freelance writer Bonnie Nicholls writes about how Alexa will impact digital marketing

How Will Alexa Affect Digital Marketing?

Voice service technology will have a huge impact on digital marketing, if Amazon's Alexa is any indicator.