The assignment is due. You cross your fingers. But when you read the first draft of a critical piece of content from your new freelancer — you hate it. Want to avoid that in the future? Follow these tips to get your freelancers to produce good content.
When Charlize Theron as Agent Lorraine Broughton kicks butt in the movie Atomic Blonde, she’s like some editors I’ve worked with – ruthless. The mission? Clean, accurate copy at all costs. I don’t want to make an editor work that hard, so I’m tough on myself before I turn in copy and follow a checklist.
As a writer, I've had people tell me, "Work your magic," as if I could wave a wand at my laptop to make the content appear instantly. In truth, there's nothing magical about writing. It takes patience, research, and the dogged pursuit of the information your customer may not think to tell you.
The first sentence of any business communication — whether it's an email, a blog post, or an article about your company on the Internet — should tell you what you're going to read about. If it doesn't, you're in trouble.