If you’re thinking about creating a white paper, but you’re not sure it’s worth the effort, here’s something to think about.
The No. 1 reason you should consider adding white papers to your content marketing strategy is this — they tend to generate leads.
According to a recent report by DemandGen, 76% of B2B buyers surveyed said they willingly registered online and gave their information to download a white paper.
Compare that to 63% for ebooks, 57% for case studies, 24% for Infographics, and 19% for webinars and videos.
So the next time you’re thinking of adding a white paper to your marketing arsenal, consider those stats.
Of course, it’s never as simple as that. You need to think about your industry and your audience before jumping on the white paper bandwagon. But still, those important data points.
Need help with a white paper? Let’s talk about your project!