What’s the difference between ebooks and white papers? That’s a question I hear a lot as a freelance white paper writer. Let’s take away the confusion and look at these two content marketing approaches — ebooks vs. white papers — from a high level.
If you’ve read or downloaded ebooks, like this one I wrote about mobile-friendly websites, you’ve seen they run the gamut. They can be as short as a few pages or as long as 50 or more pages. Anything that long, however, I would categorize as a guide, not an ebook.
In any case, I would describe an ebook as more lightweight fare. They tend to:
White papers, on the other hand, are more academic. Therefore, they tend to:
Of course, none of this is perfectly set in stone. The biggest difference I see between ebooks and white papers is tone. Ebooks often read like blog posts, while white papers take a more serious (but not necessarily dull or boring) approach.
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