Content Strategy

As a content manager, you’ve got a lot on your plate. As you’re pulled in multiple directions on multiple campaigns, it can be hard to focus on B2B content strategy for your blog or website.

There are many benefits to content strategy. Not only can it help you keep things on track, it can also reveal opportunities. For example, what existing content in your sales department could you leverage on your website? What could you do on your blog that your competitors are not doing?

Here are some content strategy items I can help you with. They can be done a la carte, or as part of an overall content strategy plan:

• Goal setting and brainstorming
• Content calendars
• Metrics analysis
• Competitive analysis
• Content audits

While I may be a content writer, I also have experience with content strategy:

• For almost 10 years, I was part of a digital communications team for a Fortune 500 company. In that role, I created content calendars, analyzed metrics, and managed a competitive analysis of our competitors’ social media.
• As a freelance content writer, I’ve had the privilege of supporting different organizations, including marketing agencies, as they rolled out content strategy.
• I’ve recently taken a course in content strategy, which made me realize, “Hey, I’ve done some of this already.”

Want to explore content strategy? Let’s talk about it.