White Papers/Ebooks

White Paper/Ebook Writing Services

White papers and ebooks are a great way to position your company as a thought leader and to generate leads.

In fact, they’re among the top six most preferred tactics for B2B marketers, according to the 2018 Benchmarks, Budgets, and Trends—North America report.

They can also be complicated projects that require someone with the writing chops and project management skills to ensure you get what you want.

As a freelance white paper and ebook writer with a journalism background,  I can help. I’ll tell your story in a compelling, non-salesy way, so that you’ll come across as an authority, not a used car salesman.

I also help guide the process so it’s a smooth, well-managed project — and completed on time.

White Paper or Ebook: What’s Right for You?

White papers and ebooks allow you to present a set of tips or suggestions, or expand on a new solution to a problem. However, the difference between them is often tone, visual presentation, and length.

  • White papers

    White papers tend to have an academic presentation and tone. They usually provide citations, references, and quotes from sources. They might even indicate an author, even if it’s ghostwritten. But so can ebooks.

    Typically, they range anywhere from four to 10 pages. White papers may be equated with technology and science, but they’re used in all sorts of industries.

  • Ebooks

    In general, eBooks have a lighter, friendlier tone, The average length of an ebook is 12-20 pages, but those pages tend to have a lot of visual appeal and white space.

    Some ebooks can be quite lengthy. One of my favorites is 52 Headline Hacks by Jon Morrow of CopyBlogger about headlines. It’s more than 50 pages.

While these are the general differences between white paper and ebooks, they are not set in stone. Marketing trends and preferences change constantly, and what’s true this year may be different next year.

Ultimately, the style, tone and format you choose is up to you. It all depends on what your goals are.

White Paper Action Plans

Every white paper needs a good plan to succeed. Before I write your white paper, I create an action plan, based on a conversation with you and key stakeholders.

This 4- to 5-page action plan serves as a creative brief, and it’s essential to ensuring a successful project. That’s why I ask new clients who want a white paper to start with a white paper action plan.

Once you receive the white paper action plan, we can decide to move ahead with a white paper together. Or feel free to give it to a staff writer or another white paper writer of your choice.

Want to Repurpose Your White Paper or eBook?

Once you’ve invested in a white paper or ebook, you can repurpose it to create additional content to help get the word out. Consider these options:

  • A number of blog posts gleaned from your white paper
  • Landing page copy
  • Infographic
  • Press release
  • Social media posts

I can write those for you at an additional cost. All content is based on the existing white paper.  Read this blog post to find out how to repurpose your white paper.

White Paper and Ebook Design

Most likely, you have your own graphic designers on hand to complete your white paper or ebook. However, if you need help with design, I can  connect you with designers who can do the layout for you as well.

White Paper/Ebook Writing Samples

Ready to Hire a Writer for Your White Paper or Ebook?

If you’ve got an intriuging project, I’d love to hear about it. Contact me to get started.

Ebooks vs. White Papers

White Paper Checklist

Checklist to Review before Hiring a White Paper Writer

Use this handy white paper checklist before getting starting on your project.

Download the White Paper Checklist (PDF)


Testimonial from Vistage for San Diego freelance writer Bonnie Nicholls

“I hired Bonnie to write an ebook for me. She is a gifted writer who used existing materials and a short interview with me to capture what I needed. She was easy to work worth throughout the process, and she turned in copy promptly. I was quite pleased with the result and would hire Bonnie again.”

— Mary-Jo Lipman, Director of Communications, Vistage Worldwide

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