Need a Case Study Writer?
Case studies, aka customer success stories, are one of the most popular content formats used by B2B content marketers, according to a 2023 Content Marketing Institute report.
What makes case studies so credible as a marketing tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.
As an experienced case study writer, I can help you add case studies to your content mix by doing the following:
- Define your content goals for the piece, ensuring the case study tells the story with the right messaging
- Interview the customer, saving you and your staff time
- Write the case study so it’s factual yet persuasive, showcasing your B2B service or product as the right solution for your customers
- Partner with a designer to present the case study as a polished, professional, eye-catching piece of content
Case Study Writing Samples
Transportation Logistics
Carrier Assure
- Legacy Supply Chain
- Circle Logistics
- Integrity Express Logistics
- Corporate Traffic Logistics
- Ryan Transportation
Lean Solutions Group
- Top Logistics Company (anonymous case study based on existing content) (PDF)
- Freight Brokerage Company (anonymous case study) (PDF)
- ITG Transportation Services I (PDF)
- ITG Transportation Services II (PDF)
- Power Only Transit (PDF)
Custom Data Solutions (IntelliData)
Cybersecurity (GuardSight)
- Threat Detection Rate Doubled (PDF)
- Cybersecurity Partnership Benefits (PDF)
- Business Growth (PDF)
Software Development (MEV and ZurelSoft)
- MEV: Focal Revenue
- MEV: Pursuant
- ZurelSoft: Events.com
- ZurelSoft: McGregor Associates
- ZurelSoft: PayLease
Branding and Marketing (VSSL)
I wrote about seven case studies for VSSL, a full-service marketing agency. Here are a couple of my favorites.
- Coronado Brewing Company (PDF)
- Oskar Blues Brewery (PDF)
Case Study Tips
Want to know how to improve your case studies? Here are some quick tips:
- How to Make Your Marketing Case Study Anonymous Yet Effective
- 15 Steps to Developing a Great Marketing Case Study
- How to Show Compelling Results in Your Case Study
- Why Your Case Study Needs Great Quotes and How to Get Them
- 8 Tips to Help Executives Prepare for the Interview
- 5 Tips for Writing Great B2B Case Studies
- 5 Examples of Great Case Studies You’ll Want to Emulate
- The Zen of Case Studies: How to Finish Them on Time
Ready to Hire a Case Study Writer?
I’d love to talk about your case study project. Go ahead and contact me!
Testimonial
“Bonnie did excellent work for me. (The project resulted in) six well-written case studies that not only demonstrate my value proposition to prospects, but also provide robust content for my website.”
— Cassandra Gaines, CEO, Carrier Assure
Case Study Checklist
Use this checklist to verify that you’re ready to start writing a case study.