Need a Case Study Writer?
Case studies, aka customer success stories, are one of the most valuable influencer content formats used by B2B content marketers, according to a Demand Gen report.
What makes case studies so credible as a marketing tool is that your customer is willing to go on the record and explain how your product or solution solved a problem for them. Case studies are proof that you’re delivering on your marketing promises.
As an experienced case study writer, I can help you add case studies to your content mix by doing the following:
- Define your content goals for the piece, ensuring the case study tells the story with the right messaging
- Interview the customer, saving you and your staff time
- Write the case study so it’s factual yet persuasive, showcasing your B2B service or product as the right solution for your customers
- Partner with a designer to present the case study as a polished, professional, eye-catching piece of content
Case Study Writing Samples
Custom Data Solutions (IntelliData)
Cybersecurity (GuardSight)
- Threat Detection Rate Doubled (PDF)
- Cybersecurity Partnership Benefits (PDF)
- Business Growth (PDF)
Software Development (MEV and ZurelSoft)
- MEV: Focal Revenue
- MEV: Pursuant
- ZurelSoft: Events.com
- ZurelSoft: McGregor Associates
- ZurelSoft: PayLease
Transportation Logistics (Lean Solutions Group)
- Anonymous Case Study (based on existing content): Top Logistics Company (PDF)
- Anonymous Case Study: Freight Brokerage Company (PDF)
- ITG Transportation Services (PDF)
- ITG Transportation Services (PDF)
- Power Only Transit (PDF)
Branding and Marketing (VSSL)
I wrote about seven case studies for VSSL, a full-service marketing agency. Here are a couple of my favorites.
- Coronado Brewing Company (PDF)
- Oskar Blues Brewery (PDF)
Case Study Tips
Want to know how to improve your case studies? Here are some quick tips:
- How to Make Your Marketing Case Study Anonymous Yet Effective
- 15 Steps to Developing a Great Marketing Case Study
- How to Show Compelling Results in Your Case Study
- Why Your Case Study Needs Great Quotes and How to Get Them
- 8 Tips to Help Executives Prepare for the Interview
- 5 Tips for Writing Great B2B Case Studies
- 5 Examples of Great Case Studies You’ll Want to Emulate
- The Zen of Case Studies: How to Finish Them on Time
Ready to Hire a Case Study Writer?
I’d love to talk about your case study project. Go ahead and contact me!
Testimonial
“We hired Bonnie to write two case studies for IntelliData’s brand relaunch. She was mindful of our timeline and highly responsive. We also appreciated how well she collaborated with us and our customers. The whole process went smoothly, and we were very pleased with the outcome.”
— Vea Alvaro, Director of Operations, IntelliData
Case Study Checklist
Use this checklist to verify that you’re ready to start writing a case study.