Field Notes Blog

Field Notes Blog

June 24, 2019
Interview tips from a journalist

6 Interview Tips from a Journalist

You don’t have to be a journalist to find yourself in the role of asking questions. You may be in the healthcare industry, a financial planner, a job recruiter, or a project manager gathering requirements. Whatever your role, these interview tips will help make sure the interview goes well.
March 20, 2019
Image for healthcare white paper written by freelance white paper writer Bonnie Nicholls

How to Write a White Paper in Reverse

Not every white paper follows the same process, especially when hiccups happen. Here's how I wrote a white paper in reverse, starting with blog posts first.
January 4, 2019
Image by Jay Castor for Blog Post on How to Finish Case Studies Fast

The Zen of Case Studies: How to Finish Them on Time

Running into roadblocks with your marketing case studies? Here are six ways to keep your customer success stories on track.
November 17, 2018

Improve Your Marketing Case Studies with These 3 Tips

Want to tell a powerful story with your marketing case study? Use these three tips to show how your clients achieved success with your product your service.
October 7, 2018

3 Traits Every Thought Leadership Source Should Have

I interview a lot of subject matter experts for thought leadership content such as case studies, articles and ebooks, and I've noticed that the best sources have three traits.