Field Notes Blog

Field Notes Blog

September 20, 2019
Data is key to compelling results in a case study

How to Show Compelling Results in Your Case Study

Data is at the heart of every case study, because you’re telling a before-and-after story. Here's what that data looks like and how to get it.
August 12, 2019
Ben Franklin quote image by Mona Eendra for a blog post on case study quotes

Why Your Case Study Needs Great Quotes and How to Get Them

Quotes show that case studies revolve around real human problems and they'll resonate with future clients.
June 24, 2019
Interview tips from a journalist

6 Interview Tips from a Journalist

You don’t have to be a journalist to find yourself in the role of asking questions. You may be in the healthcare industry, a financial planner, a job recruiter, or a project manager gathering requirements. Whatever your role, these interview tips will help make sure the interview goes well.
March 20, 2019
Image for healthcare white paper written by freelance white paper writer Bonnie Nicholls

How to Write a White Paper in Reverse

Not every white paper follows the same process, especially when hiccups happen. Here's how I wrote a white paper in reverse, starting with blog posts first.
January 4, 2019
Image by Jay Castor for Blog Post on How to Finish Case Studies Fast

The Zen of Case Studies: How to Finish Them on Time

Running into roadblocks with your marketing case studies? Here are six ways to keep your customer success stories on track.